Gauging Jewelry Popularity with Most Searched Keywords

By Pippit Carlington

While looking around on Facebook recently I came across a group in which a man was talking about using keywords to bring more people to one's jewelry site.

I have always thought that my use of keywords was pretty good already, but Wordtracker seems to have it down to a science if you are willing to really analyze the raw data it gives you.

Below is only a small sample of the possible key words; there are an unlimited number of combinations pertaining to jewelry, but I included some of the most popular in the order of most to least searched.

This little example will provide you with alot of information about what customers are looking for as well as to help you tag your pieces more efficiently on Etsy and any of the other websites you use to promote your work that rely on tags.

There’s a clever little tool on their website that allows you to type in any keyword (or several together to form a phrase), and it will tell you how many searches use that keyword and also more specific uses of it and how many searches those terms have been used in, for instance I put in the word Tourmaline and notice all the information it gives you. It will even tell you which colors of Tourmaline are most searched.

http://freekeywords.wordtracker.com/keyword-suggestion-tool.html?password=cara&random=qhwt1e7k3eku6gcmocbreu88qj9qemyutmflqdwj&seed=Tourmaline

This tells us that Pink is probably the most popular with 46 searches, then green and Paraiba are running neck and neck with 28. Next in popularity is Watermelon Tourmaline with 21 searches, then Black Tourmaline with 14 searches. Blue Tourmaline (versus Paraiba) with 3 searches is even less popular, and it appears that Berry (2 searches) appears to be the least popular color of all.

In terms of types of pieces (plural and singular) this was what I discovered from most to least popular;

Jewelry Terms
Rings- 687
Ring- 428
Earrings- 366
Necklace- 307
Necklaces- 208
Pin- 181
Bracelets- 174
Hoops – 152
Bracelet- 150
Pins- 104
Earring- 71
Hoop earrings- 55
Brooches- 54
Brooch- 33

Stone Varieties in Order of Most Popular to Least Popular
Amber- 2874
Diamonds- 1415
Diamond- 1264
Jade- 1209
Ruby- 949
Pearl- 577
Coral- 527
Pearls- 490
Sapphire- 445
Amethyst- 352
Emerald- 321
Opal- 250
Turquoise- 245
Garnet- 215
Tourmaline- 209
Emeralds- 172
Rubies-155
Peridot- 155
Moonstone- 145
Opals- 127
Malachite- 121
Labradorite- 99
Blue Sapphires- 99
Blue Topaz- 97
Chrysoprase- 68
Carnelian- 68
Apatite- 66
Freshwater Pearls- 63
Sapphires- 63
Fire Opal- 61
Aventurine- 51
Kyanite- 50
Amazonite- 44
Boulder Opal- 43
Garnets- 41
Australian Opal- 30
Black Onyx- 30
Rhodonite- 28
Moonstones- 20
Cheap Rhodochrosite Rondelle- 19
Rhodochrosite- 13
Lightning Ridge Opal- 17
Rainbow Moonstone- 9
Pink Moonstone- 7
Blue Opal- 6
Pink Opal Beads- 5
Pink Opals- 3
White Moonstone- 2
Black Moonstone- 1
Lemon Quartz- 0
Beer Quartz- 0

Colors of Stones
Yellow Stone- 80
Black Stone- 37
Blue Stone- 24
Red Stone- 12
Green Stones- 12
Purple Stone- 9
Green Stone- 8
Pink Stone- 4
Orange Stone- 3
Deep Purple Stone- 0
Brown Stone- 0

Style of stones
Briolettes-10

Materials
Bronze Clay- 20

Colors
Pink- 19155
Black- 8495
Red- 6079
Gold- 3835
Blue- 2752
Orange- 1940
Silver- 1648
Deep Purple- 1524
Green- 1492
Yellow- 1259
Purple- 1226
Copper- 908
Brown- 778
Bronze- 265

A special note to jewelry-lovers/buyers:

If you buy jewelry be sure to answer our poll at the top of the page. I will be changing the question periodically. Hopefully this will help us hit the nail on the head as to what you really want in jewelry, and as a result that buying will increase in frequency. Those of you reading this blog who buy art jewelry, enjoy wearing it and believe in supporting individual artists over big manufacturers are invited to follow this blog. You just might find something made by one of the artists in this collective that is just the piece for you or for that special gift. Our slideshow and links to our Etsy stores will give you lots of eye-candy and variety to look through.

Update on Latest Group Activities

I have been swamped (but happily so) with all the membership requests coming in about AJC, and with the 90 Features in 90 Days Challenge; http://www.etsy.com/forums_thread.php?thread_id=5276160 , which is still accepting participants, so it has been awhile since I've had a chance to post an update here on the group's current workings, but exciting things are happening!

We have completed two issues of our full-page ads in Ornament Magazine and still have one more to go in March's issue. If you purchase a piece from one of our members, you saw our ad, and that was what generated the purchase please let us know. We are always curious to see how our advertising is working, and that will help us evaluate where to spend our advertising dollars in the future.

Patricia Vener (SilverDragon) has agreed to be the webmaster for a new AJC e-commerce site and we are currently discussing the details to get this up and running. This site will provide another outlet besides Etsy through which to sell members' work. We are very excited about the prospect of having our own self-supporting e-commerce site and no additional fees other than PayPal or Propay and the proceeds gathered from yearly membership dues. It appears that this will be even more cost-effective than what we're currently paying Etsy for listing and commission, maximizing our profit. This venture really puts the "Independent" in Indie! The Website Maintenance Committee is currently involved in planning for what it will look like, how it will function, and the overall look of the site.

A number of members have placed their jewelry in Emily Conroy's (Precious Meshes) new brick and mortar store in Philadelphia, VIX Emporium, which opened in November, and sales are already off to a great start! We look forward to a long and happy working relatrionship for many years to come! Thanks Emily for extending this opportunity to our membership.

Over the holidays, Kelli Coaxum (Kelliope), Jill Quisenberry (JQJewelryDesigns), and Teri's Treasures (now on Ruby Lane), compiled a Holiday Gift Guide featuring designs from many of the members in order to spur sales. This guide has the potential to be made into a catalogue either online or in print. It can be viewed at our other blog; http://artjewelrycollective.wordpress.com . Valentine's Day is coming sooner than you think, so be sure to take a look at members' available jewelry from which to make that special purchase this year.

Also, over the holidays AJC held a "Secret Santa" organized by Catherine Marche (Kalicat). I received some of her beautiful BlumBlum rings from (one little flower ring and two plain thin bands to go on either side of the focal band). These are a great design and would make great engagement rings!

At last count we had 55 members, but that number is growing daily. I am thrilled to see the new pieces of jewelry on our slideshow above. We are growing, not only in number but in diversity of techniques and styles, and we are sure to have something for just about any buyer who values upscale, well-constructed, and unique jewelry. We hope that readers will check back here often, if not for the articles, at least to see what new pieces we have for sale.

We now have members who work in PMC, hydraulic fold-forming, metal fabrication, casting, etching, wire-weaving, beadweaving, stone-cutting, and many other fascinating styles.

Keep your eyes peeled for tutorials, how-to articles and other interesting jewelry and gem-related articles to come! We have several members now who have a greed to contribute interesting material to one or the other blogs.

We are always in need of people to help with the massive work that must be done to keep things running smoothly, so if you feel your jewelry might fit and you are reliable and responsible with skills you can offer the group, convo me on Etsy. My username is Giftbearer. We are especially looking for at least one or two people who can help with the Etsy group shop, and possibly also in posting members' bios and banners on the Wordpress blog. Right now both Kelli and Winnie have their hands full with the volume of new members to be processed. I may need someone to assist me in the near future to send out welcome letters to new members as the rate of applicants continues to increase and to get information that new members might have forgotten to provide.

We are looking forward to a lucrative 2008!

Sincerely,

Pippit Carlington
Coordinator
The Art Jewelry Collective

Update on Group Composition, Format, and Future Plans

The group has been hard at work developing its advertising plans, and assigning organizational roles. We are looking into various options in both online, and print advertising, as well as the possibility of opening a complete website to host members' bios, jewelry photos, and links to Etsy. We would like for the site to be fully self-supporting from member contributions and/or adspace rental in a number of creative forms.

We now have a Treasurer, and also a source for a low-cost professional ad to be drawn up, the design of which can then be used for many future online and print purposes.

Committees are being planned to work on various facets of marketing, including researching and attracting a list of gallery clients to Etsy, promo material for show-packets, and identifying and marketing to other untapped demographic populations other than age who are ready, willing, and able to purchase art jewelry, (just to name a few things that are in the works).

We are developing a growing list of ad forms, contracts, and media kits, forming important relationships with ad representatives in a number of places, and assessing which advertising will give us the most bang for our buck, and in which order.

Please feel free to look around at the Etsy online store links of our members below. We hope you will consider shopping with us for those special people on your Christmas gift list. A variety of exciting styles are represented.

To New Viewers:
If this is the first time you have been to Etsy (a wonderful online mall for all things hand-made), please take a minute to set up your simple, secure, (and Free) buyer account. Sign-up can be accessed at the top of any page of entry.

Group Members (48 as of June 1, 2008)
http://2bellesbeads.etsy.com/
http://adobesol.etsy.com/
http://afmetalsmith.etsy.com/
http://alexandrasjewelry.etsy.com/
http://amdesignsbyangela.etsy.com/
http://asilomarworks.etsy.com/
http://bg2770.etsy.com/
http://brandybrookdesigns.etsy.com/
http://byzantiumlotus.etsy.com/
http://charmdimsur.etsy.com/
http://cherrycreek.etsy.com/
http://crazydaisydesigns.etsy.com/
http://cryztalvisions.etsy.com/
http://cyndiesmithdesigns.etsy.com/
http://designsbyautumn.etsy.com/
http://designsbylaura.etsy.com/
http://duffydesigns.etsy.com/
http://eclecticmetalsmith.etsy.com/
http://elektrajewelry.etsy.com/
http://faerwear.etsy.com/
http://galeana.etsy.com/
http://geltdesigns.etsy.com/
http://giftbearer.etsy.com/
http://halinab.etsy.com/
http://jewelrybycher.etsy.com/
http://jorgensenstudio.etsy.com/
http://joyfulcrow.etsy.com/
http://jqjewelrydesigns.etsy.com/
http://kalicat.etsy.com/
http://kbykareen.etsy.com/
http://kelliope.etsy.com/
http://kingscreativearts.etsy.com/
http://lavendercottage.etsy.com/
http://lizziedrums.etsy.com/
http://luminajewelry.etsy.com/
http://lunachick.etsy.com/
http://mandalajewels.etsy.com/
http://mangotango.etsy.com/
http://mariecarter.etsy.com/
http://metamorph.etsy.com/
http://mooretaste.etsy.com/
http://myjewelrybydee.etsy.com/
http://ninagibsondesigns.etsy.com/
http://preciousmeshes.etsy.com/
http://rosiew1.etsy.com/
http://silverdragon.etsy.com/
http://studiomarcy.etsy.com/
http://thatsheadley.etsy.com/